Reeperbahn Festival 2019: Industry Panel

Where: Reeperbahn Festival,  Hamburg, Germany. BIMM

When: Saturday, September 21, 2019 10:30-11:30am

Description:

I’ll be presenting the central argument from my upcoming book on: Artist Branding for Music:

In this 60 minute conversation with Petal Largie, we’ll address:

  1. What we’re getting wrong, as an Industry
  2. What the ultimate cost is, to the artist, the industry, and society
  3. and how to start to correct this issue

We’ve all seen the highly publicized tension between hi-profile Artists and record labels. This tension is due to the split between the Artists’ personal ‘Self, and the business objectives of the label. You have a person who is maintaining an image they themselves does not fully believe, nor understand how its been created, and least of all been given any practical advice or business skills on how to maintain it. The gap that exists between who the Artist really ‘is’ and what the public perceives (visually) is perhaps the largest source of tension, and the most invaluable piece of value the Branding process offers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s