WHAT IS BRANDING? WHY IS IT IMPORTANT?
Your image (how others perceive you) is your Brand.
Your audience, which can consist of (clients, fans, other artists or musicians, press, labels, galleries, managers, dealers) want to know who you are and feel inspired to support you.
To be successful in Marketing your Brand, an artist led business needs to empower themselves with a deep understanding of who they are, and what they uniquely have to offer.
Additionally, an artist led business should intuitively understand how to strategically communicate according to the audience or intended recipient of your communication. Structuring and setting goals, scheduling projects, releases, tours or shows requires foresight, direction, knowledge and applied skill.
ARTIST BRANDING WORKSHOPS AND MASTERCLASSES
We’ll dive deep into your inner artistic world, and work together to build a solid understanding of who you are as an Artist.
By defining and exploring the intersections between your artistic Identity, Core Values, and Mission-Purpose, an artist led brand is strategically positioned for long-term career success.
HOW TO STAND OUT IN THE JUNGLE OF SOCIAL MEDIA
We’ll dive into customized processes and tactics that guarantee your Artist led Brand authentically stands out in the jungle of content and social media.
1:1 CAREER COACHING
Ongoing 1:1 support to Artist led Brands and Solo Entrepreneurs.
CUSTOMIZED 10 DAY ARTIST BRANDING PROCESS
A customized 10 day process that supports artists in the following:
1. Deeply understanding of your unique Purpose and Artistic Mission.
2. Defining and effectively reaching and strategically growing your desired Target Audience.
LAUNCHING JULY 2019. The Roundtable is a 12 week Artist Branding and Career Counseling program that’s presently in development.
This program will also be designed to travel to your your school, university, or institution as a weekly or monthly pop-up event.
(For more information on how to participate and apply for the July 2019 Demo launch visit The Roundtable).