BIMM Berlin: Branding Masterclass for Musicians

Where: BIMM Music Institute RAW 28 Warschauer Str. 70/A, 10243 Berlin, Germany

When: Friday November 9th, 2018 15-16:30uhr


ENGLISH LANGUAGE WORKSHOP

In this Masterclass with Petal Largie you’ll learn how to harness the Branding, Product Development and Marketing processes of major companies and brands and how to apply these processes to pursue your professional vision.

We’ll explore and deepen the definition of Who You Are as an Artist by:

  • Examining your Identity vs. your Artistic Identity
  • Uncovering your Core Values or Pillars
  • and defining a Mission or Vision Statement for your Artist Brand
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Music Pool Berlin: Branding Basics for Artists and Musicians Pt. 2

Where: Music Pool Berlin Warschauer Str. 70A Berlin, Germany

When: Pt. 2 Friday May 18, 2018 14-18uhr


ENGLISH LANGUAGE WORKSHOP

Workshop Goal: 

You will leave the workshop understanding who you are (as a brand), and how to communicate this consistently through text and visual (art/graphics/color) language.

Learning Objectives:

Craft a vision and purpose statement. Examine the core pillars/principles of your brand/work. Create a style guide for your brand.

Description: 

Give life to your creativity! Explore and deepen the definition of who you are as an artist. We’ll start by creating a vision statement, examine why you do what you do, and define your desired or target audience. You’ll leave with a ‘map’ of who you are as an artist, in addition to a Style Guide ~ concrete map of how to communicate your ‘creative identity or brand’ consistently.

Please bring your laptop, journal, and drawing tools: colored pencils, markers, etc.

Click here to register

Music Pool Berlin: Branding Basics for Artists and Musicians Pt. 1

When: Pt. 1 Friday, May 11, 2018
Where: Music Pool Berlin Warschauer Str. 70A Berlin, Germany


ENGLISH LANGUAGE WORKSHOP


Workshop Goal: 

You will leave the workshop understanding who you are (as a brand), and how to communicate this consistently through text and visual (art/graphics/color) language.

Learning Objectives:

Craft a vision and purpose statement. Examine the core pillars/principles of your brand/work. Create a style guide for your brand.

Description: 

Give life to your creativity! Explore and deepen the definition of who you are as an artist. We’ll start by creating a vision statement, examine why you do what you do, and define your desired or target audience. You’ll leave with a ‘map’ of who you are as an artist, in addition to a Style Guide ~ concrete map of how to communicate your ‘creative identity or brand’ consistently.

Please bring your laptop, journal, and drawing tools: colored pencils, markers, etc.

Click here to register