Workshops

Main Stage Host/MC- Schmidt Theater – Friday September 20, 2019 -REEPERBAHN FESTIVAL

I’ll be hosting the main stage Friday at this year’s Reeperbahn Festival, featuring a stellar lineup of talks and panels with the following industry professionals, followed by a talk on Artist Branding for Music as part of the Industry Day on Saturday.

Advertisements

Reeperbahn Festival 2019: Industry Panel

Where: Reeperbahn Festival,  Hamburg, Germany. BIMM

When: Saturday, September 21, 2019 10:30-11:30am

Description:

I’ll be presenting the central argument from my upcoming book on: Artist Branding for Music:

In this 60 minute conversation with Petal Largie, we’ll address:

  1. What we’re getting wrong, as an Industry
  2. What the ultimate cost is, to the artist, the industry, and society
  3. and how to start to correct this issue

We’ve all seen the highly publicized tension between hi-profile Artists and record labels. This tension is due to the split between the Artists’ personal ‘Self, and the business objectives of the label. You have a person who is maintaining an image they themselves does not fully believe, nor understand how its been created, and least of all been given any practical advice or business skills on how to maintain it. The gap that exists between who the Artist really ‘is’ and what the public perceives (visually) is perhaps the largest source of tension, and the most invaluable piece of value the Branding process offers.

University of Brighton Masterclass: Artist Branding for Music

Where: University of Brighton,  Brighton, UK

When: Monday September 30th, 2019 17:30-19pm


ENGLISH LANGUAGE WORKSHOP

This Masterclass is For: 

Independent Artists, Musicians, Music Students, or Bands, (w/less than 3 years experience in the Industry), who do their own Management, Marketing, and Booking.

*If you’re an established Industry professional; Artist, Label, Manager, Booking Agent, etc. seeking guidance on this topic, please contact me at petal@artist-2artist.com to schedule a private 1:1 consultation.

Length:

1.5 hours

Masterclass Goal:

You will leave the Masterclass understanding deeply, who you are as an Artist and a Brand, and how to use this knowledge to leverage audience building and sustain a successful career.

Learning Objectives:

Uncover your Artistic Identity and Core Values or Pillars. Craft a Vision and purpose statement.

Description:

This Masterclass is designed to dive deep into your inner artistic world. We’ll start by examining the ancient historical and societal role of the Artist, how music functions, and why it is so important to humanity. Next, we’ll give life to your creativity and explore the intersections between artistic identity and purpose; examining your Identity, Core Values, and Mission as an Artist.

You’ll leave this two day journey with a solid understanding of who you are as an Artist, in addition to a concrete understanding of how to apply this knowledge to communicate your ‘creative identity or brand’ consistently.

Please bring: your laptop, journal or plenty of paper, and drawing tools: colored pencils, markers, etc. and a well-rested and focused mind.

St. Margaret’s House: Branding for Artists and Creative Entrepreneurs (6 Week Course)

Where: St. Margaret’s House.  21 Old Ford Rd. Bethnal Green, London, E2 9PL, UK

Dates: we’ll meet weekly every Friday starting June 7th, 2019 for 6 weeks. Exact dates are:  June 7th, 14th, 21st, 28th, and July 5th, & 12th

Time: 6-8pm

Price: £99.00 (concessions), £150.00 (waged)

Buy your Ticket Here


This Course is Designed For

Artists, Musicians, and Creative Entrepreneurs

Course Objectives

You will leave this workshop understanding deeply who you are (as a artist-brand, or creative business) and how to expertly communicate this in all aspects of your professional life and specifically in your business marketing.

Description

In this course with Petal Largie aka http://www.artist-2artist.com, you’ll learn how to harness the Branding, Product Development and Marketing processes of major companies and brands and how to apply these processes to pursue your professional vision.

We’ll explore and deepen the definition of Who You Are as an Artist-Brand or Small Business by:

Examining your Identity vs. your Artistic or Business Identity
Uncovering your Core Values or Pillars,
and defining a Mission or Vision Statement for your Artist-Brand or Small Business

I’ll also share a powerful process in which you learn how to identify and research your target or ideal audience for your unique talents, art, or products and services.

Youll leave this course with the foundations of your Business Plan in addition to a Style Guide, or map of your businesses Marketing assets (logo, colors, etc.).

Please bring your laptop, journal, and drawing tools: colored pencils, markers, etc.

Huckletree: B Seen B Heard B Understood: How to Craft the Right Message for Your Target Audience- Everytime

Where: Huckletree (Shoreditch)  18 Finsbury Square, Finsbury, London, EC2A 1AH, UK

When: Friday, May 24th, 2019.  10am-2pm

Price: £99.00 (£104.74 w/service fee)

Buy your Ticket Here


This Workshop is For

Innovators, Creative and Sustainable Business Entrepreneurs

Length

4 hours

Are you struggling to communicate your businesses value?

Deepen your marketing messages by understanding who you are and what you uniquely have to offer, which empowers you to create messaging for your target audience thats on point- every time.

This is not an Introduction. We’ll dive deep!

This Workshop is For
Innovators, Creative and Sustainable Business Entrepreneurs

Workshop Goal

You will leave the workshop understanding:

1. If you’ve dug deep enough whilst establishing your company’s: Identity, Core Values, and Mission.

2. How to research and connect authentically with your target audience by giving life to your company’s unique mission

3. How to craft compelling messages that speak Truth to the value you bring to your clients and audience.

Learning Objectives
Uncover your business Identity and unleash your USP. Learn the fundamentals of Target Audience Research. Use this knowledge to build compelling and authentic marketing and sales copy that get’s to the heart of the point.

Description
This workshop is designed to dive deep into your ‘Why’ as a company or business owner.
You’ll leave this 4 hour journey with a map of who you are as a company and where you are heading long-term, in addition to a concrete understanding of how to communicate the core value of your businesses’ Products and Services.

Music Pool Berlin: SOLD OUT! Social Media Strategy for Music

Where: Music Pool Berlin Warschauer Str. 70A Berlin, Germany

When: Monday March 25, 2019. 2-6pm


ENGLISH LANGUAGE WORKSHOP


Target Audience: 
Independent Artists/Musicians, Producers, Sound Designers, Bands, etc. This workshop is not intended for established industry professionals or labels.

Length: 
4 hours

Workshop Goal:
You’ll learn how to create a plan to manage your social media in a way that is time efficient, true to your artistic voice or brand and best reaches your intended audience.

Learning Objectives:
Best practices for the most popular social media channels. Planning social media campaigns. Tool assessment. Time Management.

Description:
Harness the power of social media and you’ll be in control of your career. But what are the first steps in building a lasting relationship with your fans, the press and attracting the attention of your peers? We’ll start by exploring trends in social media for music and musicians. You’ll leave knowing how to manage your social media in a way that is: time efficient and consistent and true to your artistic voice or brand.

Please bring your laptop, or a notepad and pen.

BIMM Berlin: Branding Masterclass for Musicians

Where: BIMM Music Institute RAW 28 Warschauer Str. 70/A, 10243 Berlin, Germany

When: Friday November 9th, 2018 15-16:30uhr


ENGLISH LANGUAGE WORKSHOP

In this Masterclass with Petal Largie you’ll learn how to harness the Branding, Product Development and Marketing processes of major companies and brands and how to apply these processes to pursue your professional vision.

We’ll explore and deepen the definition of Who You Are as an Artist by:

  • Examining your Identity vs. your Artistic Identity
  • Uncovering your Core Values or Pillars
  • and defining a Mission or Vision Statement for your Artist Brand

Music Pool Berlin: Branding Basics for Artists and Musicians Pt. 2

Where: Music Pool Berlin Warschauer Str. 70A Berlin, Germany

When: Pt. 2 Friday May 18, 2018 14-18uhr


ENGLISH LANGUAGE WORKSHOP

Workshop Goal: 

You will leave the workshop understanding who you are (as a brand), and how to communicate this consistently through text and visual (art/graphics/color) language.

Learning Objectives:

Craft a vision and purpose statement. Examine the core pillars/principles of your brand/work. Create a style guide for your brand.

Description: 

Give life to your creativity! Explore and deepen the definition of who you are as an artist. We’ll start by creating a vision statement, examine why you do what you do, and define your desired or target audience. You’ll leave with a ‘map’ of who you are as an artist, in addition to a Style Guide ~ concrete map of how to communicate your ‘creative identity or brand’ consistently.

Please bring your laptop, journal, and drawing tools: colored pencils, markers, etc.

Click here to register